
NYX
NYX Cosmetics partnered with Mark Stephen Agency to design a striking jewel box-inspired activation in its signature purple.
The 16-foot-tall experience featured a custom LED-lit video booth, recreating a ‘90s music video vibe. Guests chose from curated makeup looks for their shoot and received exclusive gift bags with product samples.
ROLE
Production Management
Custom Fabrication
Technical Direction
Staffing
Logistics
Design
EVENT STATS
8,000+ Attendees
3-Day Activation
1500+ Photo Shares