NYX

NYX Cosmetics partnered with Mark Stephen Agency to design a striking jewel box-inspired activation in its signature purple.
The 16-foot-tall experience featured a custom LED-lit video booth, recreating a ‘90s music video vibe. Guests chose from curated makeup looks for their shoot and received exclusive gift bags with product samples.

ROLE

Production Management

Custom Fabrication

Technical Direction

Staffing

Logistics

Design

EVENT STATS

8,000+ Attendees

3-Day Activation

1500+ Photo Shares

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