L’OREAL

Mark Stephen Agency created L’Oréal’s “The Beauty Mixtape”, a vibrant celebration of beauty and hip-hop culture. Guests entered through a stylized boombox, where a giant gold cassette tape set the stage. Custom kiosks displayed L’Oréal brands, DJ sets, live beauty discussions and interactive demos encouraged engagement and social sharing.

ROLE

Creative Direction

Product Management

Custom Fabrication

Technical Direction

Logistics

EVENT STATS

8,000+ Attendees

3-Day Activation

7 Custom Builds

PREVIOUS

NEXT