
L’OREAL
Mark Stephen Agency created L’Oréal’s “The Beauty Mixtape”, a vibrant celebration of beauty and hip-hop culture. Guests entered through a stylized boombox, where a giant gold cassette tape set the stage. Custom kiosks displayed L’Oréal brands, DJ sets, live beauty discussions and interactive demos encouraged engagement and social sharing.
ROLE
Creative Direction
Product Management
Custom Fabrication
Technical Direction
Logistics
EVENT STATS
8,000+ Attendees
3-Day Activation
7 Custom Builds