Podcast & News
Creating the Perfect Experience - Podcast
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Creating the Perfect Experience - Podcast -
Creating The Perfect Experience - Podcast
Get ready for an experience where creativity knows no bounds. Welcome to the world of CREATING THE PERFECT EXPERIENCE podcast. Immerse yourself in riveting conversations with masterminds behind unforgettable moments, as they take you on a journey through an ever-evolving, dynamic landscape of live experiences.
We unravel the secrets of success, share pearls of wisdom, and unveil groundbreaking concepts. Your host for this adventure is Mark Testa, Founder and Creative Director of Mark Stephen Experiential Agency.
Tune in and discover the magic behind crafting extraordinary experiences that leave an impressionable mark in the hearts and minds of all who encounter them. Be sure to sign up for our email newsletter at Mark Stephen Agency and subscribe with your favorite podcast app. CREATING THE PERFECT EXPERIENCE – where passion meets inspiration.
Event Marketer - Top Exhibit Trend 2023
Event Marketer reviewed the top experiential strategies in 2023 that inspired and moved the audiences. The trend inspired by 50 years of hip hop, “Scale and Sparkle,” from our L’Oreal exhibit was featured as one of the activations that genuinely connected with the audience.
BizBash - Essence Festival 2023…
"Essence Festival 2023: Revealing this Year's Event Triumph." This article highlights our dedication to providing unmatched experiential marketing for valued clients, showcasing innovative strategies, adept event production, and strategic activation methods.
Event Marketer - Top 10 Activations
Mark Stephen Experiential Agency is excited for its work to be featured in Event Marketer's piece, "Essence Fest 2023: Top 10 Experiential Activations." This recognition showcases our creative efforts in crafting engaging experiences that forge strong brand-audience connections.
BizBash - Best Virtual Environment
Mark Stephen Agency was named the winner of the 2023 BizBash Event Experience Award for "Best Virtual Environment". This award recognizes the most outstanding and innovations in the event industry.
Biz Bash - ESSENCE Festival 2022…
The organizers behind the ESSENCE Festival of Culture have really ridden the pandemic-induced roller coaster of event production—from going completely virtual in 2020 to hosting an outdoor hybrid iteration in 2021 to returning to a fully in-person gathering (with digital components) this year…
Event Marketer - What We Learn…
Surprise content, concierge service and a sense of place and mission—these were among the elements that led to the success of the Essence Festival of Culture.
ADWEEK - Bustle’s Virtual Event…
The holiday season normally marks a time for brands to go all out with shopping pop ups to provide gift ideas and drive awareness among consumers. But the pandemic has forced brand marketers to strategize how to safely pivot these experiences without losing the magic…
FORBES - 5 Shows That Stood Out…
Showcasing the broad range of talent and creative genius contributed by Black women in the fashion industry, the Essence Fashion House closed out the season with an event that brought together industry experts.
CBS - California becomes first…
A new law signed by Gov. Gavin Newsom makes California the first state to ban discrimination against black students and employees over their natural hairstyles. Activation designed by Mark Stephen Agency was used as the backdrop for this CBS News segment.