MARK STEPHEN Experiential Agency | NETFLIX - BRIGHT ACTIVATION - MARK STEPHEN Experiential Agency
MARK STEPHEN EXPERIENTIAL AGENCY is an award-winning, multidisciplinary company offering extraordinary  brand experiences that surprise, delight and drive results.
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NETFLIX – BRIGHT ACTIVATION

About
Netflix – Bright release activation

Task  

Create a high profile activation to promote the release of Netflix’s new feature film Bright. 

 

Solution

In association with Entertainment Weekly and Netflix, Mark Stephen created a stand-alone oasis during the peak holiday season in New York’s newest transit hub and shopping destination, the Oculus.  

The experience featured a branded living room environment styled in hues of red and gold, complete with a faux fireplace. Throughout the week brand ambassadors ushered guests into the lounge where they viewed the Bright trailer and listened to the soundtrack on tablets before receiving a limited edition shirt inspired by the film. 

 

Result 

More than 2000 guests entered the space with over a million impressions garnered through the week.