MARK STEPHEN Experiential Agency | ESSENCE FESTIVAL: BEAUTY & STYLE EXPO
MARK STEPHEN EXPERIENTIAL AGENCY is an award-winning, multidisciplinary company offering extraordinary  brand experiences that surprise, delight and drive results.
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ESSENCE FESTIVAL: BEAUTY & STYLE EXPO

About

ESSENCE FESTIVAL: BEAUTY & STYLE EXPO

TASK

Create a multi-faceted environment that would build excitement among the top beauty brands and drive consumer engagement at the Essence Festival in New Orleans.

 

SOLUTION

Mark Stephen collaborated with the Essence team and local vendors to create  the “carnival” themed environment consistent with the festival’s brand.  In addition, we coordinating directly with their top beauty sponsors, to develop their on-site activations necessary to achieve their individual marketing goals while guiding them into the cohesive design aesthetic. Throughout the 3-day event the team managed the on-site activation staff in the expo area attended by over 200,000 guests.

 

SPONSORS

REVLON

COTY