MARK STEPHEN Experiential Agency | COSMOPOLITAN: FUNFEARLESSLIFE
MARK STEPHEN EXPERIENTIAL AGENCY is an award-winning, multidisciplinary company offering extraordinary  brand experiences that surprise, delight and drive results.
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COSMOPOLITAN: FUNFEARLESSLIFE

About

COSMOPOLITAN FUNFEARLESSLIFE

 

TASK

Provide design and production expertise to Cosmopolitan magazine’s signature event.

 

SOLUTION

Cosmopolitan Magazine and Mark Stephen Agency teamed up this past November to design and produce the #FUNFEARLESSLIFE event at the Hearst Tower in New York.

We transformed the Hearst Tower into the ultimate women’s empowerment atmosphere. The theme of the event was POWER UP. It was a day filled with inspirational guest speakers including Chelsea Handler, Laverne Cox, Ivanka Trump and Fifth Harmony; along with ideas, tips, giveaways, and networking opportunities to help women, geared toward the millennial age, live a more successful & fun fearless life.

Incorporating an interactive social media wall, makeup stations by Maybelline, sketch drawings and a virtual magazine cover photo booth, there was no shortage of activities to explore.

 

Mark Stephen created an interactive experience that drove both on-site and social media engagement while bringing the pages of the magazine to life.

 

SPONSORS

MAYBELLINE

#ACTUALLYSHECAN

COSMOPOLITAN MAGAZINE

 

Photo Credit: Colin Miller