MARK STEPHEN Experiential Agency | CIRCA SALON: FASHION WEEK
MARK STEPHEN EXPERIENTIAL AGENCY is an award-winning, multidisciplinary company offering extraordinary  brand experiences that surprise, delight and drive results.
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CIRCA SALON: FASHION WEEK

About

CIRCA SALON: FASHION WEEK

 

WINNER OF THE EVENT DESIGN AWARD

“BEST TRADE SHOW ENVIRONMENT UNDER 50′ x 50′”

 

TASK

Produce an interactive environment for New York Fashion Week inspired by CIRCA.

 

SOLUTION

Mark Stephen designed the CIRCA Accessories Salon in conjunction with New York Fashion Week. The CIRCA Salon celebrated the brand’s new advertising campaign and showcased the work of top accessories designers throughout the week. Inspired by a chic fashion boutique, the Salon’s décor incorporated reflective material and integrated iPads and QR codes to encourage consumer interaction. Additionally, CIRCA and Harper’s Bazaar hosted an elegant event at the Salon which attracted industry power players such as Glenda Bailey, Editor-in-Chief of Harper’s Bazaar; Fashion insider Fern Mallis as well as supermodels Veronica Webb & Elaine Irwin.

 

SPONSORS

CIRCA SALON

HARPER’S BAZAAR

 

Photo Credit: Colin Miller